Anna Wilcox

Head of Customer Experience
Bupa


9:30 AM GETTING THE EXPERIENCE RIGHT: BY DESIGN

Bupa UK has over 32,000 employees supporting over 5 million customers with their health, care and wellbeing needs.   Our purpose is helping people live longer, healthier, happier lives.  
  • Using immersion and research to understand the current customer experience
  • Creating a compelling vision of the target customer experience 
  • Implementing your target customer experience approach
  • How can you ensure all your colleagues and partners embrace your customer experience strategy and deliver it on every occasion?