In his latest CX Files Podcast, writer, analyst, and CX futurist, Mark Hilary, talks to Simon Dillsworth of Praxidia about their recently released whitepaper: ‘Digital Transformation – Are You Ready?’ Focusing on the pitfalls of taking a technology-led approach, we learn more about how and why Praxidia are helping organisations to navigate the automation ‘minefield’, in what is an increasingly competitive market for customer loyalty. Simon is Executive Vice-President, Business Development (EMEA) at Praxidia.
'Digital Transformation - Are You Ready?' addresses the pitfalls of taking a technology-led approach to digital transformation and outlines how Praxidia has responded by developing proprietary services that help organisations navigate the automation minefield - achieving an optimal balance between technical feasibility and customer preference
Providing a seamless digital customer experience within financial services is about establishing appropriate and convenient channels for your customers that allow them to engage with their banking provider when and where they desire, and on the channel of their choice. This article will compare the approach of multinational corporations with new digital banks and discuss empowering staff to take ownership of the customer experience and leverage new digital tools to place the customer at the heart of a proposition strategy.
Utilising customer experience software can form the foundation of a robust CX strategy. With the market for vendor solutions booming, this guide will take you through the steps to select the right vendor which will fit into your digital experience architecture, integrate seamlessly with your business and provide long term CX success.
With the rapid growth of digital touchpoints, tools and devices, the expectations for the digital customer experience are increasing exponentially. As customers turn to digital channels and devices to conduct their interactions with brands and organisations, this handy infographic will explore what the digital customer of today looks like for the Banking, Insurance and Financial Services industries.