The Impact of Size, Age and Culture on Digital CX Strategies

The Impact of Size, Age and Culture on Digital CX Strategies

Providing a seamless digital customer experience within financial services is about establishing appropriate and convenient channels for your customers that allow them to engage with their banking provider when and where they desire, and on the channel of their choice. This article will compare the approach of multinational corporations with new digital banks and discuss empowering staff to take ownership of the customer experience and leverage new digital tools to place the customer at the heart of a proposition strategy. 



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