The Power of Personalisation: From Novelty to Necessity

The Power of Personalisation: From Novelty to Necessity

In order to remain competitive in a saturated market, financial institutions are endeavouring to shift power into the hands of the consumer by introducing elements of personalisation into their customer experience model. CX Network spoke exclusively to Tristan Thomas, Head of Marketing & Community, Monzo about taking personalisation to a new level in the industry.


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