Interviews

The Customer Experience Evolution: Engaging with Customers at an Emotional Level

The Customer Experience Evolution: Engaging with Customers at an Emotional Level

An interview with Stephen Ingledew, Managing Director, Customers and Marketing at Standard Life

Customer Management IQ spoke with Stephen Ingledew, Managing Director, Customers and Marketing at Standard Life about the current customer experience evolution in financial services. In this interview Ingledew shares top tips for inspiring advocacy and loyalty in the customer and his insights on engaging with your customers at an emotional level.