Lisa Wood

Chief Marketing Officer
Atom Bank


1:15 PM WORKSHOP: THE KEY MEANS TO STAY RELEVANT IN FS

This workshop will focus on the key means to stay relevant in an increasingly competitive sector for our customer base and challenge you to think innovatively. We will review and take an interactive approach to explore what is important to our customers’ and the means we can adopt to meet their expectations.
  • Why is customer experience important to financial services?
  • What do customers expect from their financial service provider?
  • What is key to delivering a positive customer experience in financial services?
  • What makes a great customer experience?
  • What makes a bad customer experience?
  • Avoiding SILOS: integrating customer centricity across your organisation