Simon Moore

CEO and Psychologist
Innovation Bubble


2:00 PM USING PSYCHOLOGICAL SCIENCE TO KNOW YOUR CUSTOMER AND COMMUNICATE WITH THEM MORE EFFECTIVELY

  • How to start building the most engaging digital platforms from a behavioural perspective
  • How the brain works in terms of processing, interpreting and understanding the digital side of your brand
  • How you can get to know who your customers are on a needs and values level and how best to communicate with them
  • Case studies will be used to illustrate how effective psychology can be in augmenting FS customer experience