04 - 05 December, 2018 | Hilton London Kensington, London, United Kingdom

Wincie Wong


Digital Propositions Lead Personal & Business Banking
RBS


11:20 AM Panel Discussion: Creating a Customer Centric Culture: Top Down and Bottom Up

  • What are the key considerations when setting a vision and mission for the CX strategy?
  • What are the best ways of communicating the strategy and should it come from the top?
  • What are the benefits of empowering front and back facing staff to take ownership of the customer experience and how can you ensure it is put into practice?
  • How can you promote and reward a customer centric culture?
  • What techniques can you use to ensure the customer is placed at the heart of proposition strategy?
  • How can technology support the CX strategy and enhance customer experience? What types of technology are currently driving the best results?


Check out the incredible speaker line-up to see who will be joining Wincie.

Download The Latest Agenda